Promotional Strategy

Besides providing you with an up-to-date Knowledge Base, detailed Developer Documentation, and an Inspiration Library, our Marketing Team is also actively involved in the creation of insightful articles about best practices for launching and maintaining successful promotional campaigns across multiple teams. 

Below, you will find a comprehensive list of the top articles and pieces of content dedicated to the intricacies of running jaw-dropping promotions. 

Coupon Marketing

Coupons, while being a great tool for driving revenue and nurturing brand loyalty, can also be a way of unwittingly putting yourself out of business. Why? With a badly-planned coupon strategy, you run a risk of losing revenue – a coupon code going viral with no easy way to deactivate it, is a real nightmare for most marketing and sales staff. 

That’s why we came up with a handful of articles delineating the most important DOs and DON’Ts of coupon marketing. 

Customer Loyalty

As a provider of customer loyalty solutions, we always try to stay on top of our game to deliver you the content that will effectively supercharge your loyalty solutions. Although having a loyalty program sounds like a fail-proof strategy, there are certain advantages and disadvantages associated with loyalty programs. All of those are explored on our blog. 

Headless Approach to Promotions

If API and headless approach were prophets, we would definitely count ourselves as their disciples. The flexibility and the incredible level of freedom and customization that comes with going headless trumps everything. If you are new to API and headless approach in software development, here are some helpful pieces to get you started:

You will find nearly 200 other articles on our blog that describe ins and outs of promotional marketing. Explore blog by tags and categories and become an expert in designing and running promotional campaigns that are just too good to be ignored. 

If you are interested in learning more about marketing technology, visit 200 OK – a dedicated knowledge platform for digital marketers. 

Explore Voucherify whitepapers here. 

If learning by example is right up your alley, read Voucherfiy customers’ success stories here

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